About us
At Awaneeds Naija, we believe in simplicity and providing customers with the right information. Our platform “How Market Naija" is more than just a payment solution; it is a hybrid ecosystem for commerce. We bring together sellers and buyers, offering Nigerians the opportunity to create a business within a business for a regular stream of income.
Our founders have diverse backgrounds in accounting, business management, and forensic psychoeducational training. This multidisciplinary expertise has been instrumental in the creation of How Market Naija. Our product is business-focused, user-friendly, and strives to infuse humanity into commerce.
Value & Mission Statement
At Awaneeds Naija, we are driven by our commitment to building a better world through social enterprise. Our purpose is to create sustainable and positive impact in our communities and the world, all while delivering value to our stakeholders. We are guided by the following core values:
Profit for Purpose
We firmly believe that business can be a force for good. We are committed to generating sustainable financial returns that not only contribute to our growth but also enable us to invest in our communities and deliver positive social impact. By aligning profit with purpose, we aim to create a lasting and meaningful difference.
Integrity and Honesty
Integrity and honesty are the cornerstones of our business. We hold ourselves to the highest standards of ethics and transparency in all our interactions. We believe in conducting our business with integrity, accountability, and a strong commitment to ethical behavior. Trust and reliability are integral to our relationships with our stakeholders.
People and Empowerment
We recognize that our people are our greatest asset. We are dedicated to creating an inclusive and empowering workplace culture that values diversity, fosters innovation, and supports the growth and development of our team members. We believe in providing opportunities for personal and professional growth, encouraging creativity, and nurturing an environment where everyone feels valued and inspired to make a difference.
Social Enterprise
We firmly believe that social enterprise has the potential to address the world's most pressing problems. We are committed to developing innovative products and services that not only generate financial success but also have a positive social and environmental impact. By leveraging the power of social enterprise, we strive to create sustainable solutions that bring about meaningful change.
Living these values every day is our commitment. We believe that by embodying these values, we can make a tangible and lasting difference in the world while delivering value to our stakeholders. Together, we can build a brighter future.